Selected work

Speculative rebrands, rebuilt as custom-coded case studies.

Two self-directed rebrands where brand strategy and product design move together — a Mailchimp that comes home to its roots, and a Spotify that trades database for sanctuary.

Mailchimp redesigned home page

Brand + Product · Speculative

Mailchimp Rebrand

The Homecoming — a recommitment rebrand returning Freddie to his pre-2018 colors, with a returned color system and three production screens.
Spotify redesigned home page

Brand + Product · Speculative

Spotify Redesign

Revolution — a shift from database to Creative Sanctuary, with a new flame identity and rethought desktop and mobile.